SK Planet, one of South Korea’s largest information and communications technology platforms, will be launching a dedicated Avalanche Subnet, UPTN, which will act as a Web3 portal for SK Planet’s millions of users. The UPTN Subnet will serve as a foundation for digital collectibles, Web3 wallets, decentralized communities, and much more.

“Ava Labs is fully committed to supporting South Korea’s buyers and merchants as they explore the unique benefits of the Avalanche ecosystem,” said Emin Gün Sirer, CEO, Ava Labs. “We see this new partnership between Ava Labs, the Avalanche Foundation, and SK Planet as an incredible opportunity to not only meet South Korea’s enormous appetite for Web3 experiences, but expand what’s possible in 21st century e-commerce.”

UPTN will be integrated into SK Planet’s many popular services and apps, such as OKcashbag (OCB). OCB is the largest e-commerce loyalty program in Korea, membership of which comprises almost half of the South Korean population. OCB’s community will gain access to NFTs, unique community features, and dynamic membership benefits powered by the Avalanche protocol.

Ava Labs has been active in South Korea’s critical Web3 market for years, and the Avalanche blockchain’s explosive growth in the region has been fueled by partnerships — such as with SK Planet — as well as the country’s Web3-savvy population. According to research by Ava Labs, Avalanche’s brand recognition in the country skyrocketed 139% QoQ in Q4 ‘22.

SK Planet, a subsidiary of SK Square, offers e-commerce and digital marketing solutions, including some of South Korea’s most popular loyalty programs. Through collaborations with global partners like Ava Labs, SK Planet is committed to expanding its platforms not just in Asia, but other strategic markets globally.

“SK Planet plans to expand into new businesses and fields, and will be reborn as a global company that provides innovative information and communications technology powered by the Avalanche blockchain,” said Lee Han-Sang, CEO, SK Planet. “SK Planet will work closely with Avalanche to unlock synergies and offer differentiated benefits to our customers.”

Avalanche Subnets empower everyone from individuals to enterprises to build custom, app-specific blockchains optimized for their specific use case. Subnets are seamlessly interoperable with the broader Avalanche network, but isolate traffic to dedicated infrastructure securing the chain, enabling Avalanche to scale without limits.‍

About Avalanche

Avalanche is an ultra-fast, low-latency blockchain platform designed for builders who need high performance at scale. The network’s architecture allows for the creation of sovereign, efficient and fully interoperable public and private layer 1 (L1) blockchains which leverage the Avalanche Consensus Mechanism to achieve high throughput and near-instant transaction finality. The ease and speed of launching an L1, and the breadth of architectural customization choices, make Avalanche the perfect environment for a composable multi-chain future.

Supported by a global community of developers and validators, Avalanche offers a fast, low-cost environment for building decentralized applications (dApps). With its combination of speed, flexibility, and scalability, Avalanche is the platform of choice for innovators pushing the boundaries of blockchain technology.

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About SK Planet Co., Ltd.

Based in Seoul, Korea, SK Planet is a leading technology company that creates new value for businesses by leveraging data. On top of its expertise in marketing platforms and business solutions, the company offers differentiated value by collecting and analyzing over 130 million pieces of data from major services across SK Group. SK Planet enhances the productivity of operations in corporate clients with its marketing platforms — which include “OK Cashbag”, Korea’s largest integrated mileage service, and “Syrup”, an asset-management platform — as well as business solutions in a wide variety of areas, including IoT, media, and AI. For more information about SK Planet, visit www.skplanet.com/eng.

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