K-pop has always been about more than music—it’s a culture built on fan connection and global creativity. Now, that connection is moving onchain.

Titan Content, the Los Angeles–based K-pop powerhouse founded by industry legend Nikki Semin Han, is introducing 2GATHR, a next-generation fan engagement app powered by TITAN, a custom Avalanche Layer 1 blockchain built with AvaCloud. The app will soon be live on Google Play and the Apple App Store, offering K-pop fans an interactive, verifiable way to connect with their favorite artists.

Fan Engagement, Reinvented

2GATHR places fans at the heart of the experience. Through daily missions, exclusive content, and community interactions, fans can earn and showcase achievements while enjoying digital collectibles tied to music, artwork, and performances. With Avalanche running seamlessly in the background, the app delivers all the benefits of blockchain—authenticity, verifiable ownership, and fairness—without requiring users to navigate crypto complexity.

“We’re launching more than a group—we’re sparking a movement,” said Han. “2GATHR, built on our very own blockchain called TITAN, breaks new ground, delivering something extraordinary for fans.”

AtHeart’s Global Debut

The app’s launch coincides with the debut of AtHeart, a seven-member group—Michi, Katelyn, Seohyeon, Aurora, Bome, Arin, and Nahyun—formed through global auditions and developed in partnership with Republic Records’ IMPERIAL Music. Their first EP, Plot Twist, dropped August 13, 2025, and is already turning heads worldwide.

Avalanche: The FanTech Backbone

Avalanche is rapidly becoming the blockchain layer for global fandoms, powering fan engagement across industries:

• Music & Fandom: 2GATHR delivers blockchain-verified fan interactions and digital collectibles.

• Sports Loyalty: Partners like Uptop leverage Avalanche for real-time rewards.

• Sports & Ticketing: Tixbase ensures transparency and security for fans worldwide.

With TITAN’s custom Avalanche L1, 2GATHR guarantees low fees, high throughput, and zero congestion—even during high-traffic moments like album drops or comeback nights.

“We need applications that everyday consumers will come in and use,” said John Nahas, Chief Business Officer of Ava Labs. “Avalanche allows any business to leverage customizable blockchain technology to maximize their use case—and Titan Content is setting a new standard for fan-first experiences.”

Korea Leads the Fan-Tech Revolution

Korea exported modern fandom culture through K-pop. Now, it’s exporting the next generation of fan engagement infrastructure. From finance to culture, Avalanche is the platform uniting these innovations, with Titan Content’s 2GATHR joining a growing roster of global fan-tech leaders

Get Ready to 2GATHR

Fans can follow AtHeart’s rise on social media and download 2GATHR soon on Google Play and the Apple App Store. This is just the beginning of a new era where fandom and blockchain meet—powered by Avalanche.

About Titan Content

The formation of AtHeart aligns with TITAN CONTENT’s ambitious vision, spearheaded by Nikki Semin Han, the renowned K-pop executive and former CEO of SM Entertainment. Han announced the launch of TITAN CONTENT on November 28, 2023, through Variety, introducing it as the world’s first premier K-pop-focused music company headquartered in the U.S. TITAN’s leadership team also includes CEO Katie Kang, CBO Dom Rodriguez, Chief Visual Officer Guiom Lee, and Chief Performance Officer Lia Kim.