Loyalty is broken.

The average U.S. consumer now belongs to more than 15 loyalty programs, a number that continues to rise. Yet engagement is moving in the opposite direction: participation is declining, and brand loyalty is eroding. 44% of loyalty program members drop out due to a lack of personalization, underscoring a widening gap between what consumers expect and what brands deliver. Younger consumers are especially quick to churn, with more than half of those aged 18–34 planning to cancel memberships within the next year.

Brands are left in a bind. They spend heavily on loyalty initiatives, but programs often amount to points, punch cards, or generic discounts that fail to drive meaningful retention. Customer acquisition costs continue to rise, cross-brand promotions are inefficient, and partnerships often break down due to a lack of trust and transparency.

Hang is taking a new approach. Built as a dedicated Layer 1 blockchain on Avalanche, the Hang L1, known as the Brand Protocol, is powering the next generation of enterprise marketing infrastructure. By bringing customer engagement on-chain, Hang enables brands to run verifiable, automated promotions across partner ecosystems while maintaining full control over customer data and privacy.

The loyalty model isn’t just evolving. It’s being rebuilt on Avalanche.

Meet Hang: A Modern Marketing Suite

Through its L1, Hang is transforming how brands understand and engage their customers. What began as an NFT-powered rewards platform has evolved into a full marketing and customer data suite built for mid-market and enterprise brands, especially restaurants, retailers, and global consumer businesses.

Already trusted by companies like Ulta Beauty, ASICS, and Cinemark, along with leading restaurant groups such as Roam, Boba Guys, and Arcade Coffee Roasters, Hang enables brands to unify data, personalize offers, and deliver seamless customer experiences across every channel.

Instead of adding another layer to legacy loyalty systems, Hang rebuilds the stack from the ground up, combining identity resolution, AI-driven segmentation, gamified engagement, and on-chain transparency into one cohesive platform. By connecting every interaction to a verifiable on-chain record, Hang gives brands real-time insight into what drives loyalty, and customers more meaningful, personalized ways to engage.

https://youtu.be/OLzOFNr8TTs?si=btdzk5S12QdbEehc

Inside the Hang Platform

Unified Data & Identity Resolution

Brands often struggle with fragmented, incomplete data. Hang cleans and consolidates customer information to build a 360-degree view of each customer, whether they engage in person, online, or through mobile.

https://youtu.be/mCiI8dOLEAQ?si=BTx3s6oz-8ZLwKmv

AI-Driven Campaign Builder

Instead of complex queries or manual list building, Hang’s campaign builder allows teams to create segments with natural language: “Customers who spent at least $200 last quarter.” AI then suggests additional segments based on events, seasonality, or demographics. Campaign copy and scheduling can be automatically generated, reducing friction and saving teams time.

Engagement & On-Chain Promotions

Hang makes loyalty interactive and verifiable. Raffles, quests, referral mechanics, and mini-games transform engagement into dynamic, repeatable experiences that foster genuine relationships, not just transactions.

Every campaign can also include a secure audit trail recorded on Avalanche, giving brands full transparency and accountability across the lifecycle, unlocking trustless cross-promotions between brands. For example, Brand A can reward Brand B’s customers on a per-redemption basis without sharing raw customer data.

This system runs on the Brand Protocol, Hang’s L1, through a combination of smart contracts and a “Brand Oracle,” where each redemption is verified against real-world point-of-sale data, and payments are automatically settled between brands. Blockchain serves as the single source of truth, making conversions and payouts more accurate, more secure, and instantaneous, something nearly impossible with traditional ad-tech infrastructure.

The result is a faster, fairer, and more transparent model where every brand can see and trust the impact of its campaigns, and customer incentives can flow seamlessly between ecosystems.

What Avalanche Offers

For Hang, blockchain isn’t the product, it’s the invisible infrastructure powering a new kind of customer engagement. Avalanche provides the speed, reliability, and flexibility needed to support enterprise-scale marketing. With sub-second finality and low, predictable fees, campaigns can be verified and settled instantly, making cost-per-redemption promotions practical at high volume.

Built on Avalanche, the Hang L1 combines performance and customization: privacy controls, governance tools, and developer modules can be tailored to each brand’s needs while maintaining interoperability across global partners. Through the Brand Protocol, Hang uses Avalanche’s technology to settle campaigns programmatically and securely. Every cross-promotion is validated onchain, and payments flow automatically via smart contracts — eliminating the friction, delays, and intermediaries that have long defined brand partnerships.

A New Standard for Brand Engagement

Hang is redefining how brands connect with their customers. By combining AI-driven personalization with onchain transparency, Hang turns loyalty from a fragmented add-on into a unified system of trust and engagement. Built on Avalanche, this vision becomes scalable, measurable, and seamlessly bridges digital identity, real-world interaction, and brand trust, setting a new standard for a more connected, intelligent economy.

To learn more about how Hang is transforming loyalty and customer engagement on Avalanche, visit Hang.com.