FIFA, the world’s most recognized sports organization, is officially entering a new era of digital infrastructure with the development of its own blockchain network on Avalanche. this initiative marks a pivotal step in the global federation’s evolving Web3 strategy. The FIFA Blockchain is a custom Layer 1 (L1) network, designed to deliver digital collectibles,and next-generation fan engagement at a global scale.

This announcement represents a significant shift in FIFA’s approach to blockchain with a move to a proprietary L1 The goal is to streamline operations, optimize user experience, and deliver consistent, interoperable digital products to its fan base of over five billion people.

Why Avalanche — and Why Now?

FIFA’s decision to build its own blockchain reflects the growing demand for verifiable digital ownership,, and direct engagement between holders and their global audiences. As digital infrastructure evolves, organizations like FIFA are moving away from fragmented platforms toward unified, purpose-built systems that can scale efficiently and support meaningful user experiences.

Avalanche’s architecture enables the deployment of sovereign networks, known as L1s, that are optimized for high throughput, low latency, and full governance control. These networks operate independently while remaining fully interoperable with both the broader Avalanche ecosystem and the Ethereum Virtual Machine (EVM) standard.

The FIFA Blockchain will be the foundation for a new suite of digital products, starting with the migration of FIFA Collect, the organization’s official digital collectibles platform. Avalanche’s sub-second transaction finality, minimal fees, and resilience to network congestion make it the ideal infrastructure for delivering seamless user experiences to a global audience, even during high-traffic events like World Cup matches or major tournament launches.

By selecting Avalanche, FIFA is not simply embracing blockchain, it is establishing a long-term digital foundation capable of supporting the scale, speed, and flexibility required by the world’s most-watched sport.

Modex: Delivering Enterprise-Grade Blockchain Infrastructure

The FIFA Collect marketplace development is led by Modex, a technology company with deep experience in Web3 solutions and a longstanding track record with FIFA. 

According to Modex CEO Francesco Abbate, This move enhances our ability to deliver unique digital collectibles and immersive fan experiences, powered by the speed, scalability, and EVM compatibility. That means seamless integration with popular wallets, easier access, and a future-proof foundation for growth

The decision was based on a rigorous analysis of key factors including performance, security, transaction fees, customizability, and scalability. We’re proud to help lay the groundwork for a new era of digital football, and this technology aligned best with the long-term vision and the technical requirements needed to support the continued growth of our digital ecosystem.

The rollout of the FIFA Blockchain will begin with the migration of FIFA Collect, bringing enhanced performance, security, and interoperability to the digital collectibles experience. More future business cases are still kept confidential and might be unveiled at a later stage

A Milestone for Avalanche Technology

FIFA’s selection of Avalanche technology represents a pivotal moment in the evolution of blockchain infrastructure. As one of the world’s most recognized organizations, FIFA’s move underscores Avalanche’s unique ability to support custom, high-performance networks at global scale.

This deployment further validates Avalanche’s L1 architecture as the infrastructure of choice for institutions seeking sovereignty, scalability, and interoperability without sacrificing speed or user experience. It demonstrates how Avalanche can meet the demands of large, legacy organizations looking to enter Web3 with purpose-built solutions.

FIFA Blockchain is a significant step forward in Avalanche’s broader mission: powering adoption of real-world applications that reach beyond the crypto-native audience and bring blockchain to billions of users through seamless, mainstream experiences.

About Modex

Modex is a technology company that partners with FIFA to develop and implement digital collectibles on the FIFA Collect platform. This platform allows football fans to buy, sell, and trade digital assets related to the sport, using blockchain technology to ensure authenticity and security. The collaboration aims to provide a new and engaging way for fans to connect with FIFA and football. 

About FIFA

The Fédération Internationale de Football Association (FIFA) is the international governing body of association football, futsal, and beach soccer. Founded in 1904 and headquartered in Zurich, Switzerland, FIFA’s mission is to grow the game globally, ensure its accessibility, and uphold the integrity of the sport. With 211 member associations, FIFA organizes the FIFA World Cup™ and other major international tournaments while promoting the development of football at all levels.

About FIFA Collect 

FIFA Collect is the premier platform for football fans to own rare and exclusive digital collectibles managed by Modex in partnership with FIFA. Through special collections, FIFA Collect connects fans to the most iconic moments in football history, while offering unique opportunities, money can’t buy experiences and exclusive access to future events.

About Avalanche

Avalanche is an ultra-fast, low-latency blockchain platform designed for builders who need high performance at scale. The network’s architecture allows for the creation of sovereign, efficient and fully interoperable public and private layer 1 (L1) blockchains which leverage the Avalanche Consensus Mechanism to achieve high throughput and near-instant transaction finality. The ease and speed of launching an L1, and the breadth of architectural customization choices, make Avalanche the perfect environment for a composable multi-chain future. 

Supported by a global community of developers and validators, Avalanche offers a fast, low-cost environment for building decentralized applications (dApps). With its combination of speed, flexibility, and scalability, Avalanche is the platform of choice for innovators pushing the boundaries of blockchain technology.

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