FanHub: A Fantech Breakthrough Turning Sports Fandom into a Real Economy

The Old Model Is Broken

For more than a century, the sports business model has barely evolved. Fans pour in passion and money, but the value created is captured by broadcasters and social platforms. Sponsorships drive brand awareness, yet attribution and ROI remain murky, leaving smaller businesses locked out of the game.

FanHub flips this model on its head, transforming fan engagement into a transaction layer with tangible rewards, while democratizing access to these fans for smaller businesses. This is Fantech in action: fandom meets next-gen tech that converts fan behavior into measurable economic value.

The Fan Problem

Fans crave recognition and tangible benefits, but the current system offers little in return. Traditional sponsorship is expensive, built for massive brands chasing impressions rather than measurable sales. The barrier to entry for small and midsized businesses is often too significant, and particularly unattractive given the challenges in measuring a return on investment.

What FanHub Offers

FanHub delivers a mobile-first, gamified app for fans where every action creates economic value:

• Match Check-Ins: Fans verify attendance at games, including Premier League down to Step 5 of the English pyramid, all captured onchain on Avalanche.

• FIVES & Lineup Predictions: The most popular feature today, with over 30k transactions captured onchain each week.

• Fan Stats & Sharing: Social tools that keep supporters connected long after the final whistle when the conversation continues at the pub.

Each action rewards users with LYLTY Points, redeemable for free beer, merch, partner discounts, and coming soon, vouchers with well-known food delivery apps and retailers. Businesses can become LYLTY Partners, with FanHub providing plug and play loyalty infrastructure with no up-front cost. This means that any business that accepts card payments can quickly have their customers earning LYLTY Points and instant win experiences such as VIP hospitality or “play on the pitch” at iconic stadiums.

This blend of real-world incentives and blockchain verification defines the next wave of Fantech innovation.

How It Works

Having initially rewarded fans for following their team for behaviors such as validated attendance at games or successful predictions, FanHub now also rewards fans for verified spending.

This enterprise grade infra has been approved by Visa, Mastercard and American Express.

The user experience is near frictionless, requiring only seconds to securely add their debit or credit card details. From that point every time they spend with a LYLTY partner, the transaction is verified by FanHub, earning them a commission on the purchase with the user receiving 1% of their spend in LYLTY points.

For rights holders this is a game changing opportunity. For example for the Scottish FA, around 50,000 tickets are sold for each match at Hampden Park, but until the FanHub partnership, there has been no way to capture any value from the fandom of the other 2.5 million fans watching at home or in bars and pubs.

FanHub’s infrastructure enables rights holders to earn a commission on verified spending from any business from a global delivery app to an independent bar.

This is Fantech, creating value from fandom that is shared between the participants rather than media giants and capturing verified behaviors and liquidity onchain.

Proof Points

FanHub’s model is already driving serious numbers and partnerships.

In the first 60 days, over 30k wallets have been created generating nearly 250k transactions.

Partnerships with the Scotland and Northern Ireland national teams launching in October are expected to double those metrics by the end of the quarter.

User behaviors are resulting in revenue too, already yielding over $1 per wallet per month from the likes of Fanatics. Several more high-profile commercial partnerships are set to be announced by the end of the year.

Having achieved all this on only $4m raised to date, FanHub has built one on the most capital efficient economies onchain.

Market & Timing

The addressable market spans sports betting, sponsorship, and fan travel, a £0.5 trillion opportunity. FanHub has developed their thesis in UK football which they see as a high value, high intent wedge within this global market.

Whereas competitors in the same space have quickly gone global and invested in high profile rights fees, FanHub saw an arbitrage opportunity in the lower leagues of UK football before looking to scale to other countries and sports.

That approach is starting to pay off: the company has seen a surge of inbound interest from high profile clubs, international teams and even leagues to quickly accelerate adoption towards that target of half a million active wallets over the next 12 months.

With 2026 also bringing the soccer World Cup to the US, FanHub is well positioned as a flagship of the Fantech movement growing on Avalanche.

Team & Backing

• CEO Gareth Lippiatt: 20 years in sports tech, Cambridge University MBA and one prior exit.

• CIO Harley Thorne: DevOps and content expertise.

• Investors: Avalanche and Blockchange.

Looking Ahead

FanHub’s roadmap includes partnerships with additional rights holders - further international teams and clubs across the Premier League, English Football League, Scottish Premier League and National League, all set to launch through 2026. 2026 Objectives

• Reach 500k active wallets 

• Generate 5m transactions per month

• Reach $10m ARR

Why It Matters for Avalanche

FanHub has built a token economy with the blockchain layer completely abstracted and ready for mainstream adoption – every wallet represents a real fan and every transaction is a real behavior, all captured transparently on Avalanche.

This has been built upon habitual behavior: there have been no airdrops, token listings or mints, so the wallet growth continues with a healthy incline and nearly 50% of wallets active on match days.

Since launching The LYLTY Economy in August, FanHub’s L1 is already equivalent to 5–6% of active Avalanche C-Chain wallets on match days, averaging 2-3% daily.

This is Fantech at scale: decentralized technology enabling an organic economy with new value flows between fans, teams, and brands.