The entertainment industry is undergoing a quiet revolution, one that puts fans, not ticketing platforms, scalpers, or data gatekeepers, at the center of the experience. Fan3, now live on Avalanche, is at the forefront of that movement.

Fan3 is redefining what it means to be a fan in the digital age. The platform blends real-world events with digital access and ownership, creating a new model where identity, exclusivity, and loyalty are seamlessly connected. From authenticated ticketing to post-show rewards, every layer of the Fan3 experience is designed to bring fans closer to the artists they love—and give them something lasting in return.

Ticketing That Works

At the center of Fan3’s platform is a simple but powerful tool: a digital pass that lives right in your phone’s wallet. These passes, claimable in seconds, give fans priority access to pre-sale tickets through Fan3’s integrations with platforms like Ticketmaster and AXS. Behind the scenes, they also serve as a defense layer against bots and scalpers, authenticating fans at the point of entry and keeping resale platforms from hijacking the experience.

This is how Fan3 helps solve the concert ticketing crisis we’ve seen play out time and again, from hidden fees and sellouts to the Taylor Swift ticketing fiasco. Artists get back control, and enable true fans their fair shot. Genuine tickets in the hands of genuine fans.

Fan3 also supports NFC-enabled wristbands for live activations. These wristbands allow fans to tap their phone onsite to verify attendance, trigger special access, and claim digital rewards tied to their in-person participation. Paired with wallet passes, they create a seamless bridge between the physical event and ongoing loyalty, making every show an entry point to something more.

Culture Built In: Pitbull's Bald E’s Pass Unlocks Fan-First Access

As part of the platform’s launch on Avalanche, Fan3 debuted the Bald E’s Pass as a digital fan program created in partnership with global music icon Pitbull. The Bald E’s Pass is more than a collectible, but rather a gateway into a new kind of community experience.

The pass gives Pitbull fans access to exclusive content, merchandise, and behind-the-scenes moments, all delivered directly to their phone. It also unlocks entry to passholder-only events and drops, giving fans priority access to real-world and digital moments alike.

It’s a prime example of what Fan3 is building: entertainment that’s interactive, inclusive, and actually rewarding. 

Fandom That Lasts Beyond the Show

Fan3 turns every touchpoint- before, during, and after a show- into an opportunity to connect. Whether it’s a wristband tap at the merch booth, a post-show drop, or an unexpected push notification weeks later with exclusive content, Fan3 keeps the experience alive. Artists get direct access to their most loyal fans. Fans feel seen and rewarded. And teams finally have a way to measure and scale fandom without relying on rented channels or opaque data.

Fan3 was founded by Steve Finan, Paul Rose, and Ross Taylor, industry veterans who, while managing global superstars with social media followings of over 150 million, found themselves navigating the disruption of COVID-19. In response, they sold over 300,000 livestream tickets directly to fans, marking a shift in how artists can connect with their audiences. As blockchain smart contracts opened new possibilities, the founders—deeply rooted in music and creative culture, turned their attention to a growing gap: the disconnect between fans and the systems meant to serve them. Fan3 was brought to life by multi-award winning CTO, Richard Rauser, and it is through the combination of his technical skill with the founders’ wisdom that a solution emerges: a technology platform built with empathy, designed for scale, and backed by the belief that great technology can bring people closer to the musicians they love.

“We’re building a new music ecosystem that rewards both the artists who create and the fans who believe. It’s about empowering both sides through true ownership: authenticating fandom, defeating bots and scalpers, and getting real tickets into real fans’ hands. To make that vision a reality, we need speed, scale, and affordability - and Avalanche delivers.” - Ross Taylor, CEO of Fan3

Built on Avalanche

The timing couldn’t be better with ticketing under fire as fans and artists alike push back against potential scalpers, hidden fees, and platforms that hoard data and control the relationship. Loyalty is being reimagined, not as a points system, but as a direct connection between creators and their communities. And Web3 is finally moving past speculation into real utility. Fan3 brings all of that together on Avalanche, with a platform designed for scale, built for trust, and meant to make the fan experience actually fun again.

Explore the platform at and follow for what’s next.