The way music reaches fans is changing, and one of the biggest platforms driving that change is EVEN.

EVEN is a rapidly growing music platform that flips the traditional release model on its head. Instead of pushing tracks to streaming services first, artists on EVEN release directly to their fans. They get paid instantly, own the moment, and keep more of the value they create. Some of the biggest names in music are already using the platform, including J. Cole, LaRussell, 6LACK, Fariana, Mt. Joy, and Smino.

Now, EVEN is making a major move of its own. This is more than a technical integration. It is a strategic shift that reinforces Avalanche’s growing role as the infrastructure of choice for real-world applications. For consumer platforms with massive scale and high creative expectations, Avalanche provides the speed, cost-efficiency, and customization needed.

Why EVEN Chose Avalanche

Behind the scenes, EVEN is a high-throughput platform with real onchain usage. The company is onboarding 50,000+ amount of artists each week and has seen adoption from both emerging creators and chart-topping stars. As EVEN continues to grow, the team identified the need for a blockchain that could deliver speed, cost-efficiency, and the ability to scale without compromise.

To support that growth, EVEN is launching its own dedicated Avalanche Layer 1 built using AvaCloud, the end-to-end managed infrastructure solution from Ava Labs. This custom L1 gives EVEN full control over performance, security, and design — while maintaining the speed, reliability, and scalability needed to support high-volume drops and rich fan engagement.

With AvaCloud, EVEN can onboard creators faster, support real-time token-gated access, enable transparent revenue distribution, and build data-rich tools that help artists better understand and monetize their audiences, without the complexity of managing backend infrastructure.

Mag Rodriguez, CEO of EVEN:

“We built EVEN to return value and agency to artists, letting them own their moment and monetize directly on their terms. By creating a parallel economy alongside streaming, we empower creators and superfans alike. Avalanche provides the performance, scale and efficiency to power real-time releases, experiences and transparent revenue flows at massive scale. With AvaCloud we’re not just accelerating music; we’re redefining how it’s created, shared and sustained.”

Built for Artists Who Go Direct

EVEN has quickly become one of the most trusted platforms for artists looking to take control of their releases. EVEN enables artists to sell music directly to their communities, get paid faster, own their fan data, and build deeper fan relationships.

The model has already attracted major talent — from J. Cole, LaRussell, 6LACK, Fariana, Mt. Joy, Jessie Reyez — and continues to gain momentum across both independent and major label artists. EVEN’s integration with companies like UnitedMasters, a platform servicing over 2M artists, makes it easier than ever for the broader industry to adopt a direct-to-fan approach.

EVEN recently became the first superfan platform to be counted by Luminate, the company that powers the Billboard charts. That means artists on EVEN don’t just earn directly from fans — their sales count toward the charts.

John Nahas, VP of Business Development at Ava Labs:

“We’re thrilled to welcome EVEN to the Avalanche ecosystem. They’re building a platform that sits at the intersection of culture, technology, and community — and that’s exactly the kind of application Avalanche is designed to support. This partnership is more than a migration. It’s a shared belief in performance, ownership, and putting creators first. Avalanche helps artists get even.”

EVEN is designed from the ground up to give artists more ownership, more access, and more revenue. Creators can release music directly to their fans before it hits streaming platforms, set pricing for each drop, and create exclusive digital access experiences. Artists gain access to dashboards with detailed fan analytics and insights, helping them build stronger, more sustainable businesses around their work. For fans, EVEN offers a way to directly support the artists they love, and unlock exclusive content in return.

The difference between EVEN and traditional streaming platforms isn’t just philosophical, it’s financial. A single track streamed one million times (which requires, on average, 200K+ fans) on Spotify typically generates around $3,500 for an independent artist. That same track, sold directly to just 500 fans at $20 per drop on EVEN, would generate $10,000 — more than double the revenue, from just a fraction of the audience. By shifting focus from mass algorithmic distribution to community-powered ownership, EVEN helps artists earn more while staying closer to their fans.

Avalanche: The Chain for Culture at Scale

From loyalty programs and ticketing to digital collectibles, gaming, and now music, Avalanche has become the chain of choice for real-world consumer applications with mainstream potential. Platforms like Sports Illustrated Tickets, OpenSea, Republic, and now EVEN are using Avalanche to bring Web3-powered experiences to millions of users — often without them even realizing they’re interacting with blockchain.

The migration of EVEN is a milestone in that evolution. It shows that modern Web3 infrastructure is ready to support large-scale platforms, real revenue, and the next generation of creator-first digital experiences.

In the weeks ahead, EVEN will begin rolling out its Avalanche-powered platform, with new music drops, artist campaigns, and exclusive fan features built into the L1. With AvaCloud as its foundation, EVEN is building more than a blockchain, it’s building a new model for how music is released, shared, and celebrated. As the music industry evolves, EVEN and Avalanche are proving what’s possible when performance meets creativity and when creators are given the tools to truly own their moment.

About Avalanche Blockchain Network

Avalanche is a high-performance blockchain platform designed for builders who need to scale. Engineered with a revolutionary three-part Layer 1 (L1) architecture, Avalanche is anchored by its Avalanche Consensus Mechanism, ensuring near-instant finality for transactions. The platform also features an open-source Layer 0 (L0) framework, enabling the seamless creation of interoperable Layer 1 blockchains with high throughput on both public and private networks.

Supported by a global community of developers and validators, Avalanche offers a fast, low-cost environment for building the next generation of decentralized applications (dApps). With its unique blend of speed, flexibility, and scalability, Avalanche is the preferred choice for innovators pushing the boundaries of blockchain technology.

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