SI Tickets, the fan-first ticketing site from Sports Illustrated, has partnered with Ava Labs, a Web3 leader and software developer of the Avalanche blockchain network. SI Tickets’ primary NFT ticketing platform, Box Office, is now on Avalanche. Launched in 2023, Box Office provides complete event management and ticketing for events and venues hosting sports, music, conferences and conventions of any size around the world. Avalanche unlocks a new universe of NFT possibilities and enhances the overall ticketing experience for event hosts and their guests. 

Box Office’s turnkey event management platform aims to deliver a complete NFT ticketing solution for paid or free events with visibility and adjacency to traditional, non-NFT tickets alongside the biggest sports, concerts, and theater on the broader SI Tickets marketplace.

Additionally, Avalanche’s very low transaction fees, near-instant finality, consistency, and high throughput (needed to support a high volume of attendees) have instantly elevated SI Tickets’ Super Ticket™ NFT functionality, empowering event hosts to connect with attendees like never before. 

Through NFT videos, collectibles, exclusive offers, loyalty benefits and more, the Super Ticket™ unlocks novel engagement opportunities between hosts and attendees before, during and after events. 

“Ava Labs is a best-in-class partner, and Avalanche will help us continue to give our partner venues and events the ability to transform the ticket into dynamic content to further engage guests,” said David Lane, Chief Executive Officer, SI Tickets. “There are countless advantages of blockchain ticketing, and as it continues to gain adoption, we believe our partnership with Ava Labs will create the market leadership the Web3 community has been waiting for.”

The SI Tickets-Avalanche integration is the latest chapter in the blockchain ticketing movement, which reflects the rising popularity of NFT tickets and Avalanche’s momentum as a fast, reliable Web3 platform supporting them. In September 2023, Dreamus began using Avalanche to improve its ticketing experience, combat secondary market abuse, and widen its lead in the $230M Korean concert ticket industry. Earlier in 2023, NFT-TiX migrated to Avalanche to broaden its innovation in festival ticketing. 

“Event organizers from the US to South Korea are realizing that Avalanche-powered NFT ticketing can add new dimensions of value by engaging fans in new ways,” said John Nahas, Sr. VP of BD at Ava Labs. “Avalanche NFTs simply make events and ticketing better for all parties, both organizers and attendees, as SI Tickets’ content-rich, engaging ticketing experiences show.”

To learn more about SI Tickets or purchase sports, concerts and theater tickets to events near you, please visit SITickets.com.

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About SI Tickets

First launched in June 2021, SI Tickets by Sports Illustrated is fan-first, secondary ticketing marketplace, with over $2.5 billion in inventory and 50 million sports, concerts and theater tickets. SI Tickets features transparent pricing, charges zero ($0) fees on more than 250,000 events and guarantees 100% refund if the event is canceled for any reason. With the largest audience in the industry, the SI Tickets marketplace connects more buyers and sellers than any other ticketing platform around the world. 

SI Tickets also operates Box Office, an innovative event management and blockchain-backed primary ticketing solution, the first global platform to combine a complete NFT ticket solution for events of any size with visibility and adjacency to traditional, non-NFT tickets alongside the biggest events around the world. 

For more information, visit www.sitickets.com, or download the app on iOS and Android.

About Avalanche

Avalanche is a high-performance blockchain platform designed for builders who need to scale. Engineered with a revolutionary three-part Layer 1 (L1) architecture, Avalanche is anchored by its Avalanche Consensus Mechanism, ensuring near-instant finality for transactions. The platform also features an open-source Layer 0 (L0) framework, enabling the seamless creation of interoperable Layer 1 blockchains with high throughput on both public and private networks.

Supported by a global community of developers and validators, Avalanche offers a fast, low-cost environment for building the next generation of decentralized applications (dApps). With its unique blend of speed, flexibility, and scalability, Avalanche is the preferred choice for innovators pushing the boundaries of blockchain technology.

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