Avalanche is enabling Alipay+ D-store, an all-in-one digitalization solution, and Alipay+ partnered e-wallets to introduce a Web3-enabled voucher program. With one of its partners in Southeast Asia, vouchers can be obtained by playing a branded mini game. Vouchers give users discounts of up to 50% on milk teas sold by 10 popular milk tea brands at 500+ shops in the region, with 2,000+ shops in the pipeline. 

Powered by an Avalanche Subnet built and managed by AvaCloud, this program is the first phase in a two-part proof-of-concept (POC). Phase two will keep the focus on food and beverage merchants while expanding the POC to 100M+ users from the Philippines, Singapore, Malaysia, Thailand, and Chinese nationals who visit these countries as tourists. 

Leading e-wallet partners across Southeast Asia can integrate Alipay+ D-store, activating the POC and Avalanche’s Web3 capabilities. Alipay+ D-store is an all-in-one ordering solution. Powered by a suite of tools to unify the in-store processes, online selling, orders, marketing, and insights, setting up an online store has never been easier with just 10 minutes to set up and 0 upfront cost.

Local milk tea buyers can take advantage by: 

1. Playing a minigame on Alipay+ D-store within an Alipay+ partner e-wallet

2. Upon completion, receiving a Web3-enabled voucher in the same e-wallet 

3. Claiming the voucher

4. Paying for the milk tea using the wallet, receiving a discount

The POC will allow brands like Alipay+ D-store to test Web3 solutions, including how they can help merchants foster new forms of interaction with users, helping retain them and generate new revenue streams. 

Avalanche Subnets give the program greater flexibility. While offering the transparency, digital asset rails, and Web3 capabilities of a fast, consistent blockchain, Subnets let builders customize their own EVM chains, including with desired privacy configurations. 

Additionally, Alipay+ D-store’s Web3-enabled voucher program unlocks the possibility of collaboration with other brands that use digital collectibles and other blockchain-powered features. 

Moreover, with AvaCloud, Alipay+ D-store and other enterprises launching Subnets delegate the heavy lifting and maintenance to Ava Labs, adding industry-leading Web3 capabilities with minimal costs, active work, and time-to-launch. Leaders like AWS, Deloitte, and SK Planet have AvaCloud Subnets.

The interactive mini game and all the creative digital assets for this POC were designed and developed by MUA DAO, an Avalanche portfolio company. Users who claimed MUA digital assets while playing the minigame can also display them on mainstream metaverse platforms like Decentraland, Molecule, and other MUAverse-supported platforms.

MUA DAO also previously collaborated with Avalanche to power the immersive metaverse experience at Hong Kong’s Fintech Week, an effort part of the wider Cloudverse partnership alongside Alibaba Cloud and Avalanche.

The POC has one more key facet. It intends to further AvaCloud’s growth beyond AWS into a more diverse set of cloud systems. In the POC, AvaCloud runs a “hybrid” model across AlibabaCloud and AWS, with validators on AlibabaCloud and the RPC provisioned through AvaCloud on AWS.

To learn more, visit Alipay+ D-store’s website, and get started today. 

About Avalanche 

Avalanche is a high-performance blockchain platform designed for builders who need to scale. Engineered with a revolutionary three-part Layer 1 (L1) architecture, Avalanche is anchored by its Avalanche Consensus Mechanism, ensuring near-instant finality for transactions. The platform also features an open-source Layer 0 (L0) framework, enabling the seamless creation of interoperable Layer 1 blockchains with high throughput on both public and private networks.

Supported by a global community of developers and validators, Avalanche offers a fast, low-cost environment for building the next generation of decentralized applications (dApps). With its unique blend of speed, flexibility, and scalability, Avalanche is the preferred choice for innovators pushing the boundaries of blockchain technology.

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About MUA DAO

MUA is a layer zero infrastructure for digital asset issuance and display. Through the MUA7648 multi-chain issuance protocol and the self-developed MUAverse asset display layer, which is compatible with multiple engines, it facilitates seamless conversion of full-chain digital assets into 3D digital assets. This technology enables flexible fractions and recursive composition for digital assets reissuance, and enhances the assets variety, displayability and usability of digital assets.

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