Why Brand Loyalty Matters

Loyalty is nothing new. In the United States, the concept dates back to the early 1800s when merchants began handing out copper coins that could be redeemed for goods or services on future visits. 

Loyalty is a tool that businesses use to reward and retain loyal customers. And for almost every business, having loyal customers is better than having non-loyal customers. 

No business can make money on customers who are chronic switchers. Loyal customers spend more, more frequently, and for longer. The numbers don’t lie: Keeping an existing customer is five to less expensive than acquiring a new one. 

Brand loyalty goes beyond a simple preference. It’s a deep commitment, where customers consistently choose one brand, even when competitors offer similar products or services.

Loyal customers don’t just buy—they:

• Make repeat purchases: Trust drives consistency. 45% of loyal customers stay loyal, even after a bad experience. Mature brands derive more than 85% of their growth from their most loyal customers. 

• Spend more: Loyal customers are willing to pay a premium. A 5% increase in customer loyalty correlates with a 25% increase in profit.

• Stay engaged: They interact with the brand beyond just transactions.

• Advocate: They recommend the brand to others, expanding its reach. In fact, 86% of loyal customers will recommend a brand.

Loyalty isn’t just about retention—it’s a growth strategy. 

Sport Clubs Are Sitting On a Goldmine

The best loyalty programs print money — sports teams are missing out. Programs like Delta SkyMiles generate billions through partner rewards networks, often outpacing the airline itself in profitability. Sports teams could do the same—but they’re stuck in outdated discount-based models that only reward their most loyal customers instead of monetizing their entire fanbase. Clubs like Manchester United, Real Madrid, and the Golden State Warriors have millions of fans worldwide, yet only a small fraction are truly engaged.

Sports fans aren’t just spectators—they’re high-value, deeply engaged consumers. The real opportunity? Tapping into the full fanbase—not just the diehards.

The data speaks for itself:

• Live Attendance: 1,300+ major sporting events in 2023 averaged 21,500 attendees per game.

• Digital Reach: Sports communities now boast over 6.2B social media followers across platforms

• Massive Sponsorship Growth: Global sponsorship spending on the top 10 competitions hit $8.3B in 2024 and is projected to reach $9.95B by 2030.

The solution? Digital tools that transform passive supporters into active participants. The opportunity is massive—unlocking deeper fan connections means unlocking untapped revenue streams.

The future of sports goes beyond the game. It’s about how teams, brands, and platforms capture fan attention at every touchpoint.

Technology, evolving preferences, and next-gen loyalty programs are reshaping fan connections with teams, sponsors, and brands. FMCG and service industries are taking notice, investing heavily in one of the world’s most loyal and engaged audiences.

The race is on—whoever innovates fastest will dominate the next era of sports business.

But here is the challenge: Gen Z is tuning out. Only 38% care about sports, while 27% actively dislike it. Traditional engagement channels are losing relevance fast. 65% of Gen Z identify as content creators. They value experiences over passive consumption. They want to co-create, interact, and feel ownership. 

Traditional sports is losing viewers — here’s why:

• Rising Costs: Attending live events has become a luxury. Tickets, parking, and concessions are pricing out younger fans.

• The Digital Disruption: Streaming platforms and on-demand content are pulling attention away from live sports broadcasts.

• The Social Media Effect: Gen Z thrives on bite-sized content and endless scrolling—a full-length game just doesn’t compete.

• Cultural Shifts: The decline of communal viewing experiences is further weakening engagement.

• Content Overload: Niche platforms are spreading audiences too thin, making it harder for smaller sports to stay visible.

• Viewer Fatigue: Oversaturation and declining production quality are pushing casual fans away.

Entertainment faces parallel disruptions but has adapted faster. Here’s how:

• On-Demand Convenience: OTT platforms dominate, offering flexibility unmatched by traditional schedules.

• Personalized Consumption: AI and data-driven platforms deliver tailored content, keeping viewers engaged.

• Fragmented Ecosystems: Entertainment companies grapple with mapping strategies across niche platforms, much like sports leagues must now navigate OTT and social media. 

• Community Engagement: From fandom-driven content creation to interactive experiences, entertainment brands foster loyalty by aligning with audience behavior.

This signals a critical challenge—and an opportunity—for the sports industry:

• Turn passive fans into active participants with digital ownership and gamified experiences.

• Move beyond outdated memberships and reward engagement instantly with exclusive perks and digital assets.

• Monetize global fanbases in real time by integrating Web3, AI, and interactive content.

Sports teams that fail to adapt will lose an entire generation.

Digital Natives Are Reshaping Sports Engagement—Is the Industry Keeping Up?

Sports fandom is evolving—fast. The next generation of sports fans isn’t just watching games—they’re demanding an always-on, interactive, and personalized experience. They engage across multiple platforms, expect real-time content, and blur the line between digital and physical experiences.

The Numbers Tell the Story:

• Always-On Engagement: 90% of digital-native fans engage with sports content outside of match times, favoring social media, mobile apps, and streaming over traditional broadcasts. Half of Gen Z interacts on social media during live events, while a third prefer clips and highlights over full matches.

• Mobile-First Consumption: Mobile is the primary way Gen Z experiences sports. 47% use dual screens, discussing events in real time via text and social media. Athlete-fan connections on social platforms are now a core part of the experience.

• The Personalization Demand: Fans want customized content delivery—frequency, format, and platform—all tailored to their preferences. This isn’t just an engagement boost—it’s a massive revenue opportunity.

• Beyond the Game: Watching live matches isn’t enough. Gen Z craves behind-the-scenes access, athlete POV content, and direct engagement. 24% expect content straight from athletes, not just teams or leagues.

Sports clubs and entertainment brands must evolve. Consumer loyalty isn’t a luxury—it’s a necessity and a massive opportunity. But traditional loyalty programs no longer cut it. Younger generations expect personalized, interactive, and value-driven experiences. Brands that fail to deliver will lose their audience to those that do.

“Next-gen fans engage cross-brand, cross-category, and across multiple contexts. The future of sports fandom is connected, gamified, and always-on.” — Marc Baumann

Uptop: Building Loyalty Ecosystems

Traditional Loyalty Systems slow with costly integrations between brands. Delta and Starbucks have to build custom, bilateral integrations just to exchange rewards. Blockchain eliminates that friction—partners can plug in instantly, no middlemen required. Next-generation loyalty systems create an open ecosystem where clubs, fans, and sponsors connect seamlessly. 

Enter Uptop. Built on Avalanche, Uptop transforms sports fandom by creating a scalable, blockchain-powered rewards ecosystem where fans earn, own, and trade digital assets. Instead of outdated, locked-in point systems, Uptop gives fans real stakes in the teams and brands they support.

For clubs, the real money isn’t in ticket sales or merch—it’s in creating an open rewards network where brands, teams, and fans interact seamlessly. McDonald’s sponsors the Cavs? Now those same loyalty perks work with Real Madrid. One seamless system, endless monetization opportunities.

Here’s how it works:

• Rewarding Engagement: Fans earn valuable rewards—NFTs, branded tokens, exclusive experiences—for everyday interactions and purchases.

• Real-Time Insights: Uptop’s platform gives brands access to actionable data, helping them personalize offers, boost fan spend, and track ROI.

• Blockchain-Powered Ownership: Using Avalanche blockchain to create a scalable, open-loop rewards ecosystem, rewards are owned by fans—redeemable, tradable, and saved for long-term value.

With Uptop, fans aren’t just getting rewards—they’re gaining a stake in the brands they support. This shift from passive consumer to active participant creates stronger fan loyalty and more meaningful engagement.

For brands, Uptop offers a direct path to deeper fan relationships and measurable revenue. Real-time analytics and ROI tracking ensure that every engagement is valuable, allowing teams to fine-tune strategies and increase profitability.

What it tracks:

• Purchase Frequency: How often fans spend at partner locations

• Spending Habits: Top categories like groceries, restaurants, or retail

• Engagement Trends: Online vs. offline interactions and reward redemption

• Proof of Fandom: On-chain badges validate and reward loyal supporters

The Result:

• Year-round loyalty—even in the off-season

• Data-backed sponsorship decisions

• Sustainable, scalable fan engagement through blockchain

By continuously refining rewards structures and tapping into referral networks, Uptop ensures year-round engagement, boosting loyalty even during the off-season and providing teams with a sustainable, data-driven engagement model using blockchain technology.

Uptop’s Differentiation from Traditional Loyalty Solutions

• Open-Loop vs. Closed-Loop: Unlike traditional loyalty programs, which are siloed and limited to a single brand or ecosystem, Uptop’s open-loop system enables multiple partners to participate, creating broader utility and year-round fan engagement.

• Transaction-Based Insights: Traditional sponsorships rely on impression-based data. Uptop shifts the focus to real transactions, providing teams and sponsors with high-fidelity data on real spending and conversions, making partnerships more impactful and measurable.

• Seamless, Easy-to-Use Platform: Uptop eliminates the friction common in Web3 solutions by allowing fans to link their existing payment cards. There’s no need for crypto wallets or tokens, making the platform accessible to mainstream users and easy for fans to adopt.

• Focus on Sports Fandom: Uptop is tailored specifically to sports teams and leagues, capitalizing on the emotional connection fans have with their teams. This niche focus sets Uptop apart from generic loyalty platforms and ensures more meaningful engagement.

However, the success of open-loop models depends on strong partner networks. While Uptop has successfully onboarded many local, regional, and national brands, securing buy-in from additional partners—especially in smaller markets or with smaller teams—remains an ongoing challenge.

With clear communication and value generation, Uptop helps brands transform fan engagement into measurable sponsor ROI, driving incremental spend through data-rich, conversion-based rewards.

Case Study: Cleveland Cavaliers Boosted 1M+ Transactions using a Web3 Loyalty Program

The problem: The Cleveland Cavaliers wanted to deepen fan engagement and loyalty beyond the game—connecting fans with the team in meaningful ways throughout the year. 

The solution: Partnering with Avalanche and Uptop, the Cavs launched Cavs Rewards, a blockchain-powered fan loyalty program that enhances the fan experience with real-world value and rewards.

Here’s how Uptop elevated the fan experience:

• Convenience: Fans can link their credit or debit cards to automatically earn loyalty points on everyday purchases.

• Reward Variety: Points can be redeemed for tickets, VIP experiences, team merchandise, and exclusive autographed memorabilia.

• Seamless Integration: Uptop integrates directly with the Cavs’ ecosystem, powering the NBA’s first open-loop rewards program and connecting fans to affiliate brands in the community, from grocery stores to local restaurants.

Started on October 25, 2024, every Cavs Rewards member gets a blockchain-powered wallet, automatically storing their engagement history. This data is gold—it enables brands to target, reward, and engage fans like never before. Uptop takes fan engagement beyond the arena, enabling the Cavs to track and monetize fan spending off the court. Unlike traditional loyalty programs, Uptop’s open-loop system captures fan activity at scale. 

Results So Far:

• 1M+ transactions rewarded in just two months

• 40% increase in member spend at participating sponsor locations

• Six-figure ROI for the Cavs, with projections to reach seven figures as the program matures

• Thousands of fans are participating, with multiple affiliate brands—from grocery chains to quick-service restaurants—on board.

The sports industry is a sleeping giant. The Cavs didn’t decide to build on blockchain—they just needed a way to monetize digital fan engagement. Uptop had the answer, and now they’re pioneering a model that could redefine sports loyalty worldwide.

The best part? Everyone wins: club, fans and partners. Uptop's innovative approach to fan loyalty has proven to be highly effective in driving engagement for partners: 

• Open-Loop Rewards Model – Just like airlines sell miles to businesses, Uptop lets local merchants (restaurants, gas stations, grocery stores) buy Cavs-branded points. Fans earn rewards by shopping, extending engagement far beyond the game day. 

• Seamless Card Linking & Purchase Tracking: Fans simply link their existing debit or credit cards to Uptop. Purchases at partner locations automatically accumulate loyalty points, making the process frictionless and encouraging continuous engagement.

• Gamification & Digital Badges: Uptop introduces exclusive on-chain achievement badges that recognize different tiers of fandom. These collectible badges give fans bragging rights and enhance their sense of recognition and status within the community.

• Referral Incentives: Uptop also encourages fans to refer friends, amplifying the network effect. Each referral increases program adoption, creating a growing, engaged community.

The sports industry isn’t waking up to blockchain because of hype—it’s waking up because the technology delivers. Uptop didn’t choose blockchain for buzzwords; they chose it because it’s the most strategic way to build a fan engagement program that actually works. Better data tracking, seamless scalability, and a frictionless digital experience—blockchain makes it all possible. 

This isn’t a gimmick. It’s infrastructure. And while others are still figuring out what to do with their audiences, Uptop is turning passive fans into active stakeholders. The game has changed. 

How Blockchain Is Reshaping Fandom 

In 2024, sports teams leveraged blockchain to attract and engage the next generation of fans. Major partnerships are proving that Web3 is more than hype—it’s the future of fan engagement.

• Golden State Warriors x Coinbase:  Bringing fans on-chain with exclusive experiences, giveaways, and crypto-powered engagement at Chase Center.

• Coinbase x Canadian Football League: Elevating the 111th Grey Cup with crypto-driven rewards and unique digital experiences.

• Sheffield United x Maneki: Featuring crypto branding on kits and integrating digital fan engagement for the 2024-25 season.

Examples

ATP Tour

In November 2024, the ATP Tour launched Momentum, offering fans 15 free, match-specific digital collectibles at the ATP Finals. These data-driven NFTs use match metrics to visualize player momentum, blending storytelling with fan engagement—no crypto jargon, just exclusive digital experiences.

• 75K participants

• Fans returned five times during the event

• 25K fans claimed all 15 items

• 87% opt-in rate for marketing

Impact: Direct to Fan Connection. Web3 offers secure, transparent transactions and personalized experiences, removing intermediaries and empowering fans with ownership of digital assets.

New York Red Bulls & Sports Illustrated

SI Tickets and the New York Red Bulls agreed to a historic 13 year deal, encompassing stadium rights and exclusive blockchain ticketing partnership. The venue is now known as Sports Illustrated Stadium, ushering in a wave of innovative fan experiences, including a blockchain-based ticketing system starting in 2026.

• Blockchain: SI Tickets leverages the Avalanche blockchain to provide secure, dynamic digital tickets that in turn will enhance fan engagement and personalized content and live perks. 

• Enhanced Fan Experience: New features include a Sports Illustrated Fan Cover experience, a 1,000-person Club SI, and exclusive SI-specific entertainment.

This marks the first blockchain based ticketing partnership with a major team in the US.

Tixbase & Passo 

Tixbase, a blockchain-powered ticketing platform, entered a 5-year exclusive partnership with Passo, Turkey’s leading event ticketing company. 

They’re addressing key issues in the ticketing industry, including fraud, transparency, and secondary market regulation, managing over 25M tickets annually via its Avalanche-based blockchain, Tixchain.

Impact: Ticketing. Blockchain technology is transforming ticketing by ensuring authenticity and reducing fraud, while also enabling secondary markets for ticket sales.

Coachella

Coachella has launched Coachella Quests, a loyalty game powered by Avalanche, blending physical and digital festival experiences to boost fan engagement and loyalty. 

• Festival-goers can earn NFTs and XP points by completing virtual and on-site tasks, like scavenger hunts or interacting with Coachella’s Discord. 

• These digital rewards unlock exclusive perks—from VIP access to unreleased music—and culminate in the chance to win a rare Coachella Key NFT with free 2025 festival passes.

Coachella is reinventing fan loyalty by using NFTs and blockchain to build deeper connections and gather insights to enhance future experiences.

Impact: Loyalty. Blockchain-based loyalty programs create transparent and engaging reward systems that enhance fan experiences.

Watford FC

Watford FC made history as the first major English football club to offer digital equity through blockchain. Partnering with Republic, the Championship League club has launched a tokenized equity sale via the Avalanche network, allowing fans to own a piece of the club.

• Fans become stakeholders: Purchase equity in the club using fiat currencies (USD/GBP), not just crypto.

• Exclusive benefits: Token holders gain access to VIP experiences and are eligible for discretionary dividends.

• Future token trading: The club plans to enable trading of these tokens, unlocking new liquidity opportunities.

This goes beyond loyalty programs by offering tangible ownership and potential financial returns.

Impact. Community-Powered Ecosystems. Clubs are moving towards fan ownership, allowing supporters to buy digital equity or participate in cooperative models. 

Karate Combat

Karate Combat, a full-contact sports league with 100s of millions global, has adopted Web3 technology by launching a DAO and its governance token, $KARATE. This approach, combining live-action and CGI with fan-powered tokenomics, enhances fan engagement by removing third-party ads and incentivizing community participation.

By turning their marketing budget into direct incentives for fans, they’ve pioneered a model that drives engagement and loyalty. Every sports club (and brand!) can adopt this approach, creating a dynamic, interactive ecosystem where fans not only watch but actively participate and profit. 

Impact: Ownership fuels loyalty. Fans have a say and a stake in the league’s success, making them active participants rather than passive spectators.

Feature.io: Turning Fan Engagement Into Revenue

Similar to sports, blockchain-powered rewards, interactive content, and real-time engagement are deepening audience participation—and they’re unlocking entirely new revenue streams.

Sports clubs and brands are spending millions on advertising, sponsorships, and content — but do you really know who’s engaging?

Fan engagement is broken. Brands spend billions on ads that fans ignore. Teams struggle to monetize beyond ticket sales. QR codes? Dead on arrival.

Feature.io solves the last-mile problem of fan and viewer engagement by turning passive audiences into trackable, monetisable customers using Smart Content™ technology and the Avalanche blockchain. No QR codes, no extra steps—just instant, frictionless rewards.

In short: Every viewer interaction turns into a monetizable and trackable moment.  How it works: Fans receive context-driven rewards on their phones when attending live events, watching content or seeing an ad – without QR codes or extra steps, significantly increasing engagement rates.  

For example, Concerts & Music Festivals – Instant Fan Rewards

You’re at Coachella, watching Drake perform. Before his final song, a push notification pops up: “Vote for Drake’s encore song & win OVO merch!”

You vote, and Feature.io instantly sends a 10% discount to your festival app.

Bonus: The next day, you get a VIP early access code for Drake’s upcoming tour.

Feature.io connects with the official festival app (e.g., Coachella App). Since fans scan their tickets at entry, the system knows who is inside. Instead of just entry, a ticket unlocks interactive perks (exclusive rewards, merch, VIP access). This increases ticket demand, making fans more willing to buy official passes rather than risk scalpers.

This level of first-party engagement data is a game-changer for advertisers and sponsors, who can now prove ad effectiveness and retarget engaged audiences with precision. 

Streaming – Watching a game on ESPN? You engage with the content and get rewarded inside the app—NFTs, coupons, exclusive content. You never leave the app.

How?

For Brands:

• 60%+ engagement vs. traditional ads (~2%)

• Better tracking & attribution – Know who engaged and who converted

• Retargeting & loyalty – Re-engage fans who interacted

For Teams & Platforms:

• New revenue stream – Feature-enabled ads command a premium

• Monetizes beyond sponsorships

• Enhances fan experience – Digital collectibles, gamification

Sports teams and entertainment brands benefit from deeper fan connections and new revenue streams through premium ad placements that guarantee real-time engagement. Media platforms leveraging Feature.io can unlock higher CPM rates by offering brands verified audience interaction metrics, something traditional digital advertising cannot match.

For sports clubs and brands, this means: Higher engagement, new revenue channels 

• New Revenue Channels:  Feature’s tokenized rewards and blockchain verification turn every watch into monetizable engagement, actionable insights, and fan retention.

• Seamless Brand & Fan Connection: Advertisers and sponsors get precise, verifiable audience data, improving campaign ROI and unlocking scalable, personalized rewards ecosystems.

• Real-Time Triggers – Sports teams can use stadium presence & streaming behaviours for instant offers.

In short: Feature treats moments and content as a dynamic, programmable asset. Every interaction becomes new revenue, real-time insights, and provable loyalty. 

This is the next frontier of the engagement economy. 

Case Study- Netflix: Love, Death & Robots Activation

Challenge: Boost viewer engagement in a measurable way.

Solution: Feature integrated Web3-powered rewards into Netflix’s campaign for Love, Death & Robots, incentivizing viewers with NFTs as they engaged with the show.

Results:

• 100M impressions in 60 days with a sub-$250K investment.

• ROI through smart content integration and audience insights.

• Actionable data on viewer behaviors to refine future campaigns.

Case Study- Lollipop Racing: Porsche & Mobil 1 Partnership

Challenge: Drive fan participation in a branded event.

Solution: Feature gamified rewards for fans interacting with Lollipop Racing content, offering blockchain-backed incentives.

Results:

• 5M+ impressions and 2M+ views.

• 78% reward engagement rate.

• 6.8% viewer-to-user conversion, demonstrating high user retention and participation.

The Web3 Tech Stack

Loyalty programs are evolving—and blockchain is making them faster, cheaper, and more scalable. Uptop and Feature leverage Avalanche blockchain to power next-gen loyalty platforms, ensuring seamless, cost-effective engagement for fans and brands.

Understanding the tech:

• Blockchain: Automates reward distribution via smart contracts, creating seamless integrations between loyalty partners.

• Tokens & NFTs: Represent ownership, access, and rewards—fully interoperable and tradeable. They also contain a ton of data for brands. 

• Wallets: The place where users store and access their tokens. 

Spotlight Avalanche

• Performance & Scalability: Avalanche handles thousands of transactions per second with near-instant finality and low fees, enabling millions of transactions and rewards at minimal cost—critical for consumer-scale adoption.

• Customizability: Avalanche supports custom Layer 1 blockchains allowing you to own your stack with tailored governance and regulatory compliance, offering flexibility for Enterprises beyond single-chain platforms.

• Multi-Chain Architecture: Avalanche’s design allows parallel chains to operate independently while communicating seamlessly, ensuring efficiency and scalability.

• Developer Support: A thriving ecosystem ensures fast deployments and frictionless user experiences.

Brands that build on Avalanche: Coachella, Sports Illustrated Tickets, Suntory, Cleveland Cavaliers, Konami,  SK Planet, Solo Leveling, Maple Story

Key Takeaways for Executives

Brands and corporates have experimented a lot in Web3, but building lasting consumer loyalty remains a challenge. While token-gated communities, NFTs, and blockchain integrations have shown potential, many initiatives fail to go beyond novelty. Here are a few takeaways that can help brands strategize focusing on personalization, community-driven experiences, and actionable rewards: 

• Deliver instant gratification: Fans respond to immediate rewards. Offer perks like discounts, exclusive content, or limited-edition collectibles directly after purchases or interactions.

• Pro Tip: Use QR codes or NFC technology at stadiums to trigger real-time rewards for attendees—like a free snack or exclusive merch access.

• Build a community: Loyalty isn’t just about points—it’s about creating a sense of belonging. Build a membership model where fans feel like part of an exclusive community, with unique perks like behind-the-scenes access or live Q&A sessions with players or entertainers.

• PRO TIP: Community isn’t about splitting rewards or one person gaining at another’s expense. True communities create value together, ensuring everyone benefits and grows collectively. Focus on collaboration for lasting engagement.

• Turn consumer loyalty to brand loyalty: Turn consumer loyalty into brand loyalty by aligning your rewards with your brand’s core values and story. Offer perks that resonate emotionally, like exclusive content, early access to products, or branded experiences that deepen the connection.

• PRO TIP: Use loyalty programs to tell your brand’s story—every reward should reinforce why consumers chose you in the first place.

• Trace each touchpoint and utilize data: Create touchpoints that keep fans engaged during the off-season, like digital watch parties or interactive social media campaigns. Analyze purchase patterns, event attendance, and digital interactions to tailor offers. Fans are more likely to engage when they feel the experience is built just for them.

• PRO TIP: 

• Experience over product: Prioritize meaningful social experiences over products. Fans remember how they felt more than what they bought. Create shared moments—like live events, fan challenges, or interactive content—that build emotional connections and deepen brand affinity.

• PRO TIP: Design experiences where fans collaborate or celebrate together. A strong sense of belonging drives loyalty far beyond individual purchases.

Lets add in a call to action to reach our team to discuss consultation, strategy or deployment of enterprise loyalty solutions - enterprise@avalabs.org

Quotes

“NFT is a tool that can be used to articulate scarcity for example to articulate uniqueness hyper personalization to increase engagement with the client."

Pedro Lopez Ponte

“Blockchain technology is enabling each one of us as an individual or a consumer of a brand or a consumer of sports to have a persistent ID that travels with you no matter where you go.”

Mark Epps

"It's tough to say if (Web3) is overhyped when we haven’t seen that many sticky and sustainable use cases yet. For us, Web3 is a pragmatic tool to solve a clear business problem—not about dropping random NFT collections to extract value from audiences."

Mark Epps

"The hype (Web3) may have died down, but the technology hasn’t stopped. Big brands like Visa, Lufthansa, and Meta keep building. Web3 is maturing, and it’s here to stay."

Luca Zicconi

"Technology is never the issue... you have more technology capability than good ideas. The most interesting challenge has been to align the entire organization around one unique project."

Antonio Carriero, Swiss Fintech Veteran