The Avalanche Foundation is excited to announce support for Loyalty+ projects through its Avalanche Multiverse program, which is focused on accelerating the growth of Subnets. Loyalty+, a pioneering loyalty platform by Insomnia Labs, enables high-engagement, omnichannel loyalty programs through next-generation technologies such as machine learning, generative AI, and blockchain, including an Avalanche Subnet. 

Using Loyalty+, enterprises can create custom loyalty programs for customers, and now these loyalty programs can utilize targeted, Avalanche-powered Web3 features. 

Insomnia Labs has been at the forefront of pioneering loyalty use cases for businesses in many sectors, including CPG, sports, music, technology, and pop culture. As a loyalty innovator, Insomnia Labs strives to create engaging, gamified fan experiences that meet consumer interests and meaningfully rewards their brand-related actions. Loyalty+ provides the personalization and flexibility that today's consumers demand, while ensuring the loyalty experience remains fresh and authentic.

Enter the new possibilities unlocked by Avalanche, a custom Subnet, and Web3 features. 

“Loyalty+ is a new way of approaching loyalty thinking,” said Billy Huang, CEO of Insomnia Labs. “It's a paradigm shift in how loyalty should be approached and developed for businesses in the digital era. As Web3 technologies continue to shape the present and future, Loyalty+ is poised to lead the charge in redefining brand-customer relationships. We are particularly excited to collaborate with Ava Labs, which has been pioneering secure, private, and scalable distributed systems for enterprise use cases.”

Loyalty+ recognizes that building on an Avalanche Subnet optimizes performance for loyalty use cases thanks to Avalanche’s speed, scalability, customizability, and affordable transaction fees. With Loyalty+, Ava Labs’ support, and the possibility of benefitting from multiverse incentives, businesses have all the tools to build elevated loyalty programs that enhance the brand-consumer relationship. 

Curious to learn more? Explore further details on "Loyalty Plus" here and the Avalanche Foundation’s Multiverse program here.

About Loyalty+

Through partnerships with leaders like Crossmint, Cookie3 and Smart Token Labs, Loyalty+ is tackling one of the biggest challenges holding loyalty back: the inability to redeem rewards universally, across systems. By focusing on tailored solutions and industry best practices, the mission is to transform legacy programs and exponentially grow lifetime customer value.

About Insomnia Labs

Founded in 2021, Insomnia Labs is a product consulting and solutions company using emerging technologies like AI, blockchain, and cloud computing to solve complex business problems. With a team of industry veterans, Insomnia Labs helps organizations implement innovative solutions to transform operations and growth.

About Avalanche

Avalanche is a smart contracts platform that scales infinitely and regularly finalizes transactions in less than one second. Its novel consensus protocol, Subnet infrastructure, and HyperSDK toolkit enable Web3 developers to easily launch powerful, custom blockchain solutions. Build anything you want, any way you want, on the eco-friendly blockchain designed for Web3 devs.

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