Loyalty Marketing, Inc. (LM), the operator of Japan’s popular “Ponta” point program with over 100 million members, reported that total transactions on its proprietary blockchain, MUGEN Chain, surpassed 1 million within a month of its launch. Built on Avalanche, MUGEN Chain connects Ponta members with Web3 services, offering innovative ways to engage users.

In December, LM introduced its Web3 platform, MUGEN Portal, featuring its first service: Sustainable “Community Support Records.” This service tracks and visualizes users’ contributions to sustainability-related activities across LM and its participating partner services. Known as Green Ponta Action, the feature drew over 75,000 users on-chain in 1 month.

By offering accessible and user-friendly Web3 services, LM aims to create new value for its Ponta members, while promoting the mass adoption of blockchain technology.

Revolutionizing Consumer Engagement Through Web3 Innovation

Under its corporate philosophy of contributing to developing a lean consumer society, LM strives to deliver meaningful value to consumers and businesses. Recognizing the potential of Web3 to organically connect scattered data and provide deeper consumer insights, LM began developing the MUGEN Chain on Avalanche in the summer of 2023. The completed blockchain powers the MUGEN Portal, a platform designed to deliver a seamless and interoperable Web3 experience for users and partner companies alike.

The MUGEN Portal allows Ponta members to log in easily using their existing Ponta ID and access a variety of services provided on the platform. LM plans to leverage this ecosystem to connect online and offline consumer behaviors by issuing NFTs, enabling businesses to better understand and respond to consumer needs, while enhancing marketing efforts through Web3 technology.

Introducing the Sustainable "Community Support Records" Feature

As the inaugural service on the MUGEN Portal, Sustainable Community Support Records focuses on visualizing consumer contributions to sustainability efforts. Partnering with LM’s SDG-oriented app, Green Ponta Action, the new feature records users’ donation amounts and displays them transparently using blockchain technology. Users also receive rewards such as NFTs and Ponta points based on their contributions.

Previously, Green Ponta Action directed a portion of its app-generated revenue to sustainability-focused organizations, but users faced challenges in tracking their individual contributions. By integrating the MUGEN Chain, the Sustainable Community Support Records feature addresses this gap, providing a clear and transparent record of user contributions at both individual and collective levels.

Additionally, GEOFLA Inc.’s mobile app Prally joined the initiative. Prally’s users who exchange their travel-earned points for Ponta points see a portion of Prally’s revenue allocated to donations, which are reflected as contribution amounts within the Community Support Records feature.

LM invites other companies aligned with the initiative’s goals to join the MUGEN Portal ecosystem to expand its scope and impact.

Driving Accessibility to Web3 for Everyday Users

While Web3 technology offers revolutionary potential, it is often seen as complex and difficult to use. LM aims to lower these barriers by allowing Ponta members to seamlessly log into the MUGEN Portal with their existing Ponta IDs. This effort will make blockchain-powered services more accessible and promote wider adoption among the general public.

By delivering familiar, everyday Web3 experiences to over 100 million Ponta members, LM is positioning itself at the forefront of Web3 innovation and contributing to the technology’s mass adoption.

About Green Ponta Action

Launched in April 2021, Green Ponta Action is a smartphone app designed to support a sustainable future through small, everyday actions. With features like “Learn,” “Pledge,” “Review,” “Walk,” and “Sleep,” users earn rewards for engaging in sustainable activities, with incentives such as Ponta points for advancing through stages. The app has surpassed 1.25 million downloads, with over 130,000 daily and 240,000 monthly active users participating in SDG-related actions.

Download Green Ponta Action

Green Ponta Action Blog

About Loyalty Marketing, Inc.

Loyalty Marketing, Inc. operates the multi-partner point program “Ponta” and provides “Convenient, Good Value, Fun” services to over 100 million members. Under the corporate philosophy of “contributing to developing a lean consumer society,” the company elicits information of real value from vast amounts of data, and provides marketing support aimed at creating a more efficient consumer society.

About Avalanche Blockchain Network

Avalanche is a high-performance blockchain platform designed for builders who need to scale. Engineered with a revolutionary three-part Layer 1 (L1) architecture, Avalanche is anchored by its Avalanche Consensus Mechanism, ensuring near-instant finality for transactions. The platform also features an open-source Layer 0 (L0) framework, enabling the seamless creation of interoperable Layer 1 blockchains with high throughput on both public and private networks.

Supported by a global community of developers and validators, Avalanche offers a fast, low-cost environment for building the next generation of decentralized applications (dApps). With its unique blend of speed, flexibility, and scalability, Avalanche is the preferred choice for innovators pushing the boundaries of blockchain technology.

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